There are as many as 40 close calls between recreational drones and manned planes. You can see why the people at Think Before You Launch are so pationate about what they are doing. Think Before You Launch is a national campaign interested in improving aviation safety, while educating users about the safe and responsible operation and integration of unmanned aircraft systems.
With an initial target market of 18-25 year olds that just purchased a drone from a hobby shop or Amazon, we knew we had to keep the messaging short and engaging. We decided to start with a single page style with subtle interactions to move people through a naritive that they can easily digest. As soon as a person lands on the homepage they notice a floating drone that they can actually move with their finger or mouse.